Morellato gave birth to a new concept of luxury, no more ostentation and excess, but a concept that satisfies the tastes of the contemporary customer.
The values that distinguish the brand are the same ones that led to its success: quality, preciousness, a look to contemporary times, harmony. What makes Morellato a unique and recognizable brand, it is the perfect union of harmony of the proportions, preciousness of materials and refined Italian taste.
From the beginning, the jewellery collections have brought together priceless materials including silver, real gemstones, natural pearls or diamonds, as well as more affordable materials. The result is of outstanding value in terms of style and creativity. The Italian design is combined with the exquisite nature of the collections, which are all targeted to achieve competitive price positioning. Together all these factors led to Morellato success.
The growth of the brand not only in Italy, but also in the international markets is due to the quality passed down from generation to generation, the skilled use of raw materials and control over the production and distribution process.